AUCKLAND, Today: Kind by Design New Zealand is rallying the city’s creative crowd for a good cause—its first-ever Pro Bono Pitch Night, happening Thursday 18 September at Webb’s in Mt Eden.
It’s a new spin on the pitch format—like Dragon’s Den but heart-first. Non-profits aren’t asking for money. They’re pitching for creative talent and time to help boost their impact.
The goal? Match generous creatives—think brand, PR, digital, social, copywriting—with grassroots non-profits doing amazing mahi in the community.
Kind by Design NZ was co-founded by Alaina McGregor, Social Impact Manager at Southern Cross Health Trust, and Richard Gray-Smith, Director at Inside Recruitment.
Alaina’s no stranger to this space—she previously led 10×10 Philanthropy Aotearoa, raising over $300K in donations and $500K in pro bono services for early-stage non-profits.
“We’re inviting creative professionals to come together, be inspired by social innovation, and connect their creativity with communities.” – Alaina McGregor
Now, she and Richard are calling on Auckland’s creative scene to help build the next wave of impact. And yes—there will be drinks.
The night will feature five non-profits: TimeOut Charity, Oke Charity, Woven Earth, Debtfix Foundation, and BirdCare Aotearoa—all on the hunt for creative collaborators.
“We’re inviting creative professionals to come together, be inspired by social innovation, and connect their creativity with communities,” says Alaina McGregor.
“Specifically, we’re looking for people skilled in campaign strategy, brand development, design, copywriting, social media and PR to support non-profits tackling some of New Zealand’s biggest social and environmental challenges.
For agencies or in-house teams with a volunteer day, this is also a chance to pool those hours and take on a meaningful project that is perfectly aligned to your skill set.”
The event’s free to attend and fully catered—thanks to some generous sponsors who believe in using creativity for good.
Event details
Thursday 18 September
5.30pm – 8.30pm
Webb’s, 33A Normanby Rd, Mt Eden
Register: www.kindbydesign.co.nz
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