AUCKLAND, Today: MBM has named Christophe Spencer as Head of Digital and promoted Nick Guebhard to Head of Data & Analytics. Both step into their new roles effective immediately, strengthening MBM’s integrated, data-driven digital approach for clients.
Emily Isle, Chief Digital Officer at MBM, said “I’m delighted to welcome Christophe and Nick into these pivotal roles. Their combined expertise in digital innovation and analytics will be instrumental in driving our integrated offering, ensuring our clients can turn insights into action and stay ahead in a rapidly evolving landscape.”
With more than 20 years in digital media and product innovation, Spencer will lead MBM’s digital vision, boost performance-media growth, and help clients transform through strategic digital direction.
“It’s exciting to now be part of the team behind the success, and work at the intersection of data, tech and strategy.” – Christophe Spencer, Head of Digital
Christophe Spencer said, “I’ve watched MBM’s growth over the past decade. It’s exciting to now be part of the team behind the success, and work at the intersection of data, tech and strategy. With such a strong group of clients open to fresh ideas and innovation, I’m looking forward to what we can achieve together.”
Guebhard, who joined MBM last year after running his own analytics firm for a decade, will now oversee analytics, business intelligence and digital product teams, helping future-proof client data strategies and marketing performance.
Nick Guebhard said, “It’s an incredibly exciting time to be stepping into the role of Head of Data & Analytics at MBM. The landscape is evolving at pace with AI, and with that comes enormous opportunities to enhance the way we deliver value to clients. I’m thrilled to be part of shaping what comes next.”
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