WELLINGTON, Today: Online takeaway outfit Delivereasy has joined forces with media & digital agency MBM to remind Kiwis that choosing local can extend to on-demand food delivery – an industry typically associated with international corporate giants.
Since their 2016 origins in a garage in Wellington, Delivereasy now services 27 areas from Whangarei to Invercargill. Building on the organic growth they’ve enjoyed to date, including consecutive top 10 rankings in the Deloitte Fast 50 index, they are now taking their business to the next level and building their brand presence nationally.
Together with MBM and Wrestler, Delivereasy’s first national campaign went live in March to ‘Bring the Neighbourhood Flavour’. The integrated campaign extends across multiple platforms including TV, Online, Social and Out of Home.
MBM business manager Lisa Armour said: “MBM are excited to be working with a vibrant and local company. Just like MBM, Delivereasy was born right here in Wellington.
“In the last month since being appointed to the business, we have collaborated with Delivereasy and the fabulous team at Wrestler to take on the challenge of positioning Delivereasy as a market leader across the country.
“Just like MBM, Delivereasy was born right here in Wellington.”
“We are proud of the effectiveness of the campaign to date – and we’re just getting started.”
Delivereasy head of marketing Jean Mexted said: “Now delivering an order every six seconds, we’ve come a long way from our bootstrap beginnings.
“We’re thrilled to have the experienced hands of MBM and Wrestler behind the wheel of our first national campaign, that supports our position as a homegrown category leader with a unique personality.
“We look forward to building on the strong results we’re already seeing, and connecting more Kiwis with the flavours of their neighbourhood.”
About MBM
MBM was founded in 2010 by Sean McCready and Matt Bale, and a large independent media agency with over 100 staff in its Auckland and Wellington offices. Now part of Publicis Groupe, MBM’s services include strategy, media planning and buying, measurement and analytics consulting, search and SEO, social media management, plus content strategy and production through its Breakout Room division.
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