WELLINGTON, Today: MBM Auckland has appointed Amy Greene as a strategy director, to lead and continue to develop the strategic thinking throughout the media agency. MBM has also promoted Loren Smith in Wellington to the role of strategist.
Previously a strategy director at Dentsu Aegis Network, Greene has extensive experience across all areas of strategic media thinking, with accounts including Air New Zealand, Countdown, ASB, TVNZ and Southern Cross.
MBM Auckland MD Penelope Brown said: “Strategy has been embedded throughout our organisation from day one, but we’re also seeing huge opportunity for our clients to take advantage of the rate of change in our market and we need to support them further in taking action within these moments.
“Throughout her career, Amy has been one of the most progressive and future-focussed strategists in the industry.”
“Throughout her career Amy has been one of the most progressive and future-focussed strategists in the industry. Her approach is something we would like everyone in our organisation to learn from.
“The agency is on an exciting trajectory. The talent at MBM is second to none, and I’m pumped to be working alongside such a nice bunch of humans to help write the next chapter in the MBM story.”
MBM have also promoted Loren Smith in Wellington to the role of strategist.
Brown: “Loren is one of our rising stars. We identified early on in her media planning career that she had a real knack for media strategy and now is the right time to have her support our strategic offering in market.”
MBM (McCready Bale Media) was founded in 2010 by Sean McCready and Matt Bale, and became a large independent media agency with 80 staff in its Auckland and Wellington offices. Now part of Publicis Groupe, MBM’s services include strategy, media planning and buying, measurement and analytics consulting, search and SEO, social media management, plus content strategy and production through its Breakout Room division.
Share this Post