AUCKLAND, Today: M+C Saatchi Group ANZ has promoted Emma Robbins to Group Chief Creative Officer, following the departure of Steve Coll after two years with the agency.
Emma has spent the past three months as CCO, Melbourne, helping lead M+C’s national creative direction. Before that, she spent seven years as ECD, driving multi-award-winning work for clients like Commonwealth Bank, Lifeblood, and ART Super.
In her new role, Emma will oversee creative output across the group, developing its future vision and pushing the agency’s Cultural Power proposition alongside the leadership team.
“The industry is shapeshifting in every which way, which is what makes this such an exciting time to step into the role. There are challenges and opportunities everywhere, and we’re all totally up for it.
“We’ve got the leadership, talent, and energy to meet them head-on and keep creating work for our clients that’s powerful in culture and full of meaning and creativity,” said Emma Robbins M+C Saatchi Group ANZ CCO.
“Emma is one of a kind. I’ve been blown away by just how incredible and talented she is. She is adored by the creative community and clients alike.” – Dani Bassil, M+C Saatchi Group ANZ CEO
Dani Bassil, M+C Saatchi Group ANZ CEO said, “Emma is one of a kind. I’ve been blown away by just how incredible and talented she is. She is adored by the creative community and clients alike.
“I just cannot think of anyone better to lead this agency into the future, and I’m delighted she agreed to step into the role. I also want to thank Steve for everything he’s achieved and wish him well in what he does next.”
Steve Coll added, “I arrived at M+C after 4 years at Meta, with a brief to help the agency transition into a new era. I am proud to have brought in a wonderful mix of senior creatives and brilliant young talent into a newly restructured and integrated team.
“I’ve also elevated talented folk within the agency, including appointing Emma Robbins to CCO. This team has produced so much good work. Seeing the Woolworths Olympics campaign receive multiple nominations for Campaign of the Year, and be awarded TikTok’s Campaign of the Year, was a first for the brand and a particular highlight.
“Now, with the agency increasingly set up to produce more integrated and culturally powerful work, it felt like a good time to move onto a fresh challenge. I’m excited for the next chapter of what’s been a fun and rewarding career. And I wish Dani and the entire M+C team the very best.”
Before joining M+C, Emma spent four years at The Shannon Company and more than a decade at Clemenger BBDO. She’s judged globally at One Show, Clio, New York Festivals, and Cannes, mentors through M+C’s programs, and was named B&T’s Creative Woman of the Year in 2023.
Share this Post
