AUCKLAND, Today: IAB New Zealand’s flagship marketing and measurement event, MeasureUp, is set for Thursday 18 September 2025 at Auckland’s Maritime Room, uniting global and local experts to explore how measurement culture drives marketing productivity and growth.
Hosted by the IAB New Zealand Data, Privacy & Measurement Council, this year’s event builds on last year’s success with a sharper focus on creating a culture of measurement.
“Success in today’s marketing landscape requires more than just having data, it demands a measurement mindset – to understand, synthesise and apply that data to drive action,” says Qassem Naim, Chair of the IAB New Zealand Data, Privacy & Measurement Council.
“This year’s MeasureUp conference will explore how to embed measurement into organisational culture in a rapidly evolving landscape, to drive smarter decisions, business productivity and sustainable growth.”
The half-day conference will feature an international and local speaker lineup from across data, tech, media, and AI.
“This year’s MeasureUp conference will explore how to embed measurement into organisational culture in a rapidly evolving landscape, to drive smarter decisions, business productivity and sustainable growth.” – Qassem Naim
Keynote speakers include:
- Avik Dalal: Marketing Science Partner at Meta
- James Haydon: Data & Measurement Lead at Google NZ & Australia
- Georgia Tyndale: Strategic Partnerships Lead at Tracksuit
Experts from Air NZ, Databricks, IPG Mediabrands, Lassoo, PHD Media, Mitre 10, Spark NZ, Team Circle and Woolworths will also share their insights. You can view the full speaker line-up here.
“Marketing measurement is key to driving business productivity,” says Angelina Farry, CEO of IAB New Zealand. “MeasureUp 2025 is about equipping the industry with the skills, tools and the mindset to help make that happen.”
Themes will cover building strong data foundations, unlocking the value of first-party data, moving beyond ROAS with holistic performance metrics, applying Market Mix Modelling (MMM) for modern marketers, and the evolving role of brand in long-term growth.
Attendees can expect keynotes, panel discussions, practical case studies, and networking opportunities – all aimed at making marketing measurement a cultural driver that connects marketing, media, and business teams.
When: Thursday 18 September 2025, 1pm – 5:30pm
Where: Maritime Room, Auckland CBD
Share this Post
