AUCKLAND, Monday: MediaWorks has appointed Brad Gladding as head of insights. He has around 20 years’ experience in research and insights roles, and joins from Foodstuffs where he was head of customer insights & intelligence.
Gladding also has extensive experience in the media industry, having spent 10 years at APN/NZME heading up its research & insights team between 2013 and 2016.
“I can’t wait to work with some of the most engaging brands in the country.”
As part of MediaWorks’ commercial team, he will report to commercial director Liz Fraser who started with the company last month.
Fraser said: “I’m really excited to welcome Brad’s extensive skill set to the MediaWorks team. Brad will play a key role delivering insights that will inform strategic decisions across the business.”
Gladding said: “I’m thrilled to have the opportunity to get back into the dynamic world of media. I can’t wait to work with some of the most engaging brands in the country.”
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