AUCKLAND, Today: MediaWorks has announced a major shift for its Out-of-Home (OOH) division, aligning with QMS Australia and transitioning the OOH business under the QMS brand from 1 October 2025.
The move follows MediaWorks’ big win securing the Auckland Transport street furniture contract. It pairs that with QMS’ proven expertise, including running Sydney’s world-class street furniture concession, to deliver stronger results for Auckland Transport and New Zealand’s wider OOH market.
Wendy Palmer, CEO of MediaWorks said, “Aligning our OOH division with QMS makes strong strategic sense. With QMS’ scale and proven capability, we know our OOH portfolio will go from strength to strength. At the same time, Radio is in an incredibly strong position.
“This is a positive move for MediaWorks and QMS. Radio is standing tall, delivering consistent results and growth, while our OOH operation gains the backing of one of the most experienced and capable outdoor businesses in Australasia.” – Barclay Nettlefold
“We’ve just achieved our largest-ever survey share, revenue is growing every quarter, and we are continuing to invest in local markets and our digital platform, rova.
“I want to acknowledge the dedication of our people and thank them for their contribution and leadership as we take this exciting next step forward.”
Barclay Nettlefold, Chairman of MediaWorks and QMS said, “This is a positive move for MediaWorks and QMS. Radio is standing tall, delivering consistent results and growth, while our OOH operation gains the backing of one of the most experienced and capable outdoor businesses in Australasia.
“Together, this positions both sides of the business for long-term success. The changes ensure that Radio continues to stand proudly on its own two feet, while OOH benefits from the strength and scale of QMS.”
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