Meet Team WPP NZ

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SYDNEY, Tuesday: WPP MD NZ Sven Baker has resigned from his current position and will move to the transitional role of non-executive NZ chairman. A new NZ management team has also been appointed.

Reporting to Sydney-based WPP AUNZ ceo Jens Monsees, the new NZ management team comprises: Chris Riley (ceo, GroupM, NZ); Kelly-Ann Maxwell (ceo Designworks NZ); Luke Pierson (Wellington-based ceo, Wunderman Thompson NZ); and Auckland-based Damian Ferigo, CFO, WPP AUNZ.

The NZ management team will take the reins immediately and will work together to bring the best of the WPP AUNZ NZ-based companies to their clients, their teams and the market. Chris Riley, Damian Ferigo, Kelly-Ann Maxwell will be based in Auckland and Luke Pierson is based in Wellington.

“The New Zealand management team will take the reins immediately.”

Together they will manage all the NZ locations.

  • Riley has spent more than 20 years in advertising, communications and digital working in senior leadership positions across agencies in the UK and NZ.
  • Maxwell recently moved to New Zealand from London and is bringing her global operational expertise and passion for creativity to the team.
  • Pierson has more than 20 years’ experience in business leadership and last year successfully merged Heyday and J. Walter Thompson to create Wunderman Thompson NZ.
  • Ferigo, who has been with WPP AUNZ in NZ for three years, will continue to drive commercial and financial management excellence across all the businesses.

Monsees said: “In the short time I have been in this market, I have been blown away by the quality of leadership, and talent, that we have across the company. The NZ team has big ambitions and we are excited about the future,” he said.

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