AUCKLAND, Today: Merkle Aotearoa, part of the dentsu network, has named Stéphan Willemse as its new Head of Digital Experience, leading work to help clients create cohesive, valuable, and genuinely useful customer experiences.
The role combines strategic consulting with hands-on delivery, working across the agency’s teams to ensure strong ideas are backed by human insight, technical feasibility, and commercial viability.
Willemse has over a decade of digital strategy and innovation experience, including as Head of Strategy at Digital Arts Network and NEXT Innovation & Futures Specialist at TBWA\Worldwide. He’s worked across industries from insurance and banking to public sector transformation.
“I’m looking forward to being part of such a talented team, where we can combine our skills, innovation and creativity to deliver bold ideas that open new opportunities for our clients.” – Stéphan Willemse
Gareth Reason, Merkle Aotearoa Managing Director, said: “Stéphan’s experience and passion for doing good for the community, society and customers makes him the perfect fit for Merkle Aotearoa.
“Our digital capability in Aotearoa continues to evolve, and Stéphan’s leadership will help us leverage the agency’s creative and media capabilities and to push boundaries in experience design, aligned with our technical capability to deliver outstanding outcomes for our customers.”
Willemse said, “Combining dentsu’s inspirational creativity and media reach, together with Merkle’s experience-led tech expertise, means we’re in a fantastic position to design innovative, inclusive, future-ready experiences.
“I’m looking forward to being part of such a talented team, where we can combine our skills, innovation and creativity to deliver bold ideas that open new opportunities for our clients.”
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