Following a week of15sec teaser spots, FCB and Waxeye have released details of their new Pak’nSave Fridgemas campaign, starring Stickman.
Featuring a series of 15 second TVCs, the 5-week campaign focuses around the Fridgemas tree, and celebrations featuring well-stocked fridges become the centre of Christmas.
Using Stickman’s distinctive humour, the comical ads feature the well-loved character ‘gathering around the Fridgemas tree’ and handing out ‘the gift of meat’ to his friends and family.
FCB senior creative Peter Vegas said, “You can only open your Christmas presents once, but the fridge is the gift that keeps on giving for the whole holiday. To reflect the important role of the appliance we all gather around over the festive season, Stickman decided it should be renamed the Fridgemas tree.
“No one at Pak’nSave was brave enough to argue with him, so Merry Fridgemas everybody.”
Foodstuffs NZ head of retail marketing Stephanie Pyne said, “The Pak’nSave TVCs, that launched Sunday night are supported by an integrated campaign including digital and social ads, out of home and radio ads featuring Stickman’s version of some famous Christmas carols.
CREDITS
Agency: FCB
CEO: Dan Martin
ECD James Mok,
Senior Creative: Peter Vegas
Client: Foodstuffs, Pak’nSave
Group General Manager Marketing: Steve Bayliss
Head of Retail Marketing: Stephanie Pyne
Retail Promotions Manager: Lauren Ness
Film Co: Waxeye
Share this Post
