Arrivals & Departures: Mi9 NZ hires KPEX exec

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AUCKLAND, Today: Nine Australia’s digital media subsidiary Mi9 New Zealand has appointed Jonathan Devereux as programmatic manager.

Devereux joins Mi9 from KPEX (Kiwi Premium Ad Exchange), a programmatic-focused consortium of New Zealand publishers, where he was the exchange’s performance manager.

Mi9 NZ’s Auckland-based managing director Rhys Heron said: “Jonathan is an excellent addition to our team. He is one of the most experienced programmatic managers in the market.”

“Mi9 NZ is based out of Auckland’s Viaduct Harbour.”

Mi9 represents the New Zealand digital audience of premium international publishers including MSN NZ,, MTV, Comedy Central, Nickelodeon, Nick Jr and Dailymotion including desktop, video, mobile and native advertising formats.

Devereux manages Mi9’s programmatic offer and provides operational support to the sales team, clients and partners to ensure the continued growth of programmatic revenue.

“I’m thrilled to be joining Mi9 and to be working across so many excellent premium publishers which provide a recognised, high-quality safe environment for our clients to advertise,” he said.

Mi9 NZ is based out of Auckland’s Viaduct Harbour.

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