AUCKLAND, Tueday: TBWA\ has launched From Nowhere in NZ, which the PR release describes as “a fully remote global agency team working from different countries and continents on New Zealand clients”.
It was founded in Australia by former Che Proximity Sydney creatives Ashley Wilding and Daniel Davison, and is now based in London.
Over five years Wilding and Davison grew the shop from a handful of people to “a few hundred”. The duo were named Australasia’s creatives of the year twice by AWARD.
CD Ashley Wilding said: “New Zealand Adland is an exciting place to be, even if you’re not there in person.
“It’s fast. Bold. Brave. But it’s small. From Nowhere with TBWA\NZ is offering scale and fresh perspectives from around the world to clients who have the power to push creative boundaries at pace.
“The mission is to build a hit squad of the best international creatives, designers, planners and production partners who can collaborate on big projects from wherever they feel most creative.
Creative partner Daniel Davison said: “The office environment works for many people. But for some it doesn’t. We want our team to work freelance, or fulltime on their own terms under whatever roofs they please.
“Work from home, from a campsite, from a bowling alley. Who cares? As long as it works for you and you’re happy to jump on the odd call at weird New Zealand hours, it works for us.”
“Work from home, from a campsite, from a bowling alley. Who cares? As long as it works for you.”
TBWA\NZ Group ceo Catherine Harris said: “We love our local crew being near us – and the collaboration, coaching, learning and fun that comes from all being together.
“But we’re also thrilled to be working with Ash and Dan on this exciting new venture. Expanding our talent offering globally for clients locally is already giving us an advantage and helping us make even more amazing work.
“We have no doubt that accessing people across the globe who are experiencing the world in different ways is going to result in disruption magic.”
TBWA\NZ Group CCO Shane Bradnick said: “We came up with the idea of From Nowhere with Ash and Dan almost a year ago while we were working together remotely from Australia.
“They’re ambitious, smart, talented and extremely hard working, so the opportunity to work with them long term, building a team of like-minded people across the globe is really powerful.
“From Nowhere recruits will be extraordinarily talented, but also have the right energy and ambition to make this model work. We’ve spent a year working on how this can best be delivered and we love being able to have global talent work and inspire our local teams and clients.
“From Nowhere with TBWA\NZ is already working with TBWA\NZ’s clients on a number of projects such as the 2022 Aupiki campaign for mobile network 2degrees and VIS – The Road Safety Collection for Southern Cross Pet Insurance, where having people on the ground in Europe streamlined production with celebrity Italian-based fashion designer Matthew Adams Dolan.”
Ben Wheeler, the newly appointed GM of Lewis Road Creamery, who worked with From Nowhere while at 2degrees, said: “This new model worked brilliantly to deliver incredible work and fresh thinking and production approaches.
“I’d recommend working with this crew anywhere, or nowhere.”
Now recruiting
The press release said: “The From Nowhere with TBWA\NZ press is now recruiting globally across all departments. If you’re a client or creative person and want to work From Nowhere contact fromnowhere@tbwa.com.
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