AUCKLAND, Friday: Motion Sickness made history at the 2026 AXIS Awards, becoming the first independent agency in more than 13 years to be named Agency of the Year.
The agency also had a huge night overall, taking home the Grand AXIS and a Grand Prix for The Māori Roll Call with Whānau Ora.
Across the awards, Motion Sickness collected 5 Gold, 7 Silver and 10 Bronze trophies for work spanning Karangahape Returns, Straight to the Heart, The Māori Roll Call, Outside, Your Comfort Zone, and Don’t Try This at Home.
“In our world at the moment, it’s so easy to move forward out of fear, in what-ifs, and worry, but I think at Motion Sickness our secret has been always moving ahead with confidence, excitement, and joy. We’re having fun.” – Sam Stuchbury, Founder and Executive Creative Director
Founder and Executive Creative Director Sam Stuchbury accepted the Agency of the Year honour on stage and reflected on what has driven the agency forward.
“In our world at the moment, it’s so easy to move forward out of fear, in what-ifs, and worry, but I think at Motion Sickness our secret has been always moving ahead with confidence, excitement, and joy. We’re having fun.”
“Thank you to the family here on this stage, or cult depending how you look at it, you worked so hard. What we wanted didn’t exist so we built it. And to the rest of this industry thank you for cheering from the sidelines for the past 10 years too. We felt it.”
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