AUCKLAND, Today: Simon Redwood has joined independent agency Multiplied as its new Design Director, stepping into the role with more than 20 years of experience across brand, digital, and campaign design in Auckland, Sydney and Melbourne.
He’s worked with agencies like Bastion Shine, Colenso BBDO, Clemenger BBDO and most recently Lion, bringing a sharp design eye and a firm belief in creativity’s power to move people—and business.
In his new role, Redwood will lead and grow Multiplied’s design team, helping push the agency further as it continues to deliver standout, impact-driven work.
“Multiplied is doing the kind of work I admire – brave ideas, beautifully executed, with a clear focus on impact,” says Redwood. “There’s a real ambition here to keep raising the bar, and I’m excited to be part of that journey.”
“Multiplied is doing the kind of work I admire – brave ideas, beautifully executed, with a clear focus on impact.” – Simon Redwood
He replaces Reuben Hannaford, Multiplied’s first hire and a key player in shaping the agency’s early creative direction.
“Reuben helped lay the foundations of what Multiplied is today, a creatively-led agency focused on driving commercial success,” says Aaron Taylor, Partner at Multiplied.
“Simon joins at a pivotal time. His leadership, aesthetic sense, and depth of experience will be instrumental in elevating the quality of our design and craft output, and developing a team to match.
“Myself and the entire team are very excited for our future together.”
The hire marks a new chapter for Multiplied’s design offering, with a strong focus on integrated thinking across brand, shopper, digital and experience.
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