AUCKLAND, Today: Independent creative agency Yarn has teamed up with MAS, taking on strategy and creative for the local insurance and investment mutual as it looks to evolve its brand story.
“We were looking for a creative partner who can work with us to help shape the future of our brand and strategically unify our story across all touchpoints,” says Laura Stephenson, Head of Marketing at MAS.
“Your future’s in good hands is more than a new brand line for us, it’s a business-wide promise that reflects the care we show our Members, from our insurance and investment products to the service we pride ourselves on.”
“We clicked with the MAS team straight away and already feel like we’re working with some truly like-minded marketers.” – Heath Davy
The first campaign under the refreshed brand makes a bold statement, shining a spotlight on MAS’s commitment to Full Area Replacement House Insurance—standing apart in a market full of sum insured policies.
With many Aucklanders unaware of what their insurance would cover in a major disaster, MAS is nudging homeowners to rethink whether their current policy goes far enough.
“We clicked with the MAS team straight away and already feel like we’re working with some truly like-minded marketers,” says Heath Davy, CEO & Partner at Yarn.
“This partnership adds to the strong momentum we’ve got going this year – with new clients, fresh talent joining the team, and some exciting projects still in the pipeline.”
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