AUCKLAND, Today: Independent creative agency Special has promoted Gareth Rice to Creative Director, recognising his impact on the agency’s creative output and leadership over the past three years.
Since joining Special, Rice has played a hands-on role lifting craft across the agency, jumping in at any stage of the process to guide ideas and sharpen the work.
His credits include award-winning campaigns like Cliché Codes for Uber Eats, Plastic Pile of Sh!T for Better Packaging Co, plus major brand platform launches for Kiwibank and Fisher Funds.
The move adds another milestone to Rice’s two-decade career, spanning Australia, New Zealand, London and the Netherlands, and delivering campaigns known for both creativity and effectiveness.
“There is a restless energy to constantly outdo our best work and a culture that encourages creativity, so I’m excited to be stepping into this new role and keep the momentum going.” – Gareth Rice
Lisa Fedyszyn, Chief Creative Officer at Special said, “Gareth isn’t only the best dressed in the office, but his international pedigree and eye for his craft have made him an irreplaceable asset to Special.
“We’re so happy to see him grow into this next chapter of his career and continue to take the agency and his client work from strength to strength.”
“I’ve spent my career at some of the world’s top agencies, but Special is one of those few that constantly surprises,” says Gareth. “There is a restless energy to constantly outdo our best work and a culture that encourages creativity, so I’m excited to be stepping into this new role and keep the momentum going.”
The promotion lands as Special continues to grow its influence, following its recent recognition as B&T’s Grand Prix Agency of the Year.
Share this Post
