SYDNEY, Today: In Marketing We Trust is making bold moves, announcing leadership promotions and its first-ever advisory board to help drive global expansion and scale delivery across multiple markets.
Selina Murray has been named Chief Operating Officer, a new role covering global delivery, client services, forecasting and revenue operations. She’s been key to building out internal operations over the past five years.
Founder Freddy Chanut now shifts into Executive Chairperson, where he’ll focus on board-level strategy and expanding the agency’s presence in Europe, North America and Southeast Asia.
CEO Paul Hewett takes on a more client-facing role, leading global partnerships and driving the agency’s strategy across product, AI and innovation.
“This is a pivotal moment for the whole industry and we’ve been hard at work reshaping our business to help clients make the most of the transformation happening around them.
“his new management structure gives us the leadership depth and operational clarity to keep moving at pace, but with intent, and to build on the significant growth we’ve already achieved.” – Paul Hewett
“This new management structure gives us the leadership depth and operational clarity to keep moving at pace, but with intent, and to build on the significant growth we’ve already achieved.
“These changes are about setting our highly able team up to build for what’s next and doing it in a way that’s sustainable, focused and ambitious.”
Andrei Inso has also stepped up as Revenue Operations Manager, reporting to Murray. He’ll lead forecasting, scoping, margin modelling and resource planning to support smart delivery and sustainable performance.
To help steer long-term strategy, the agency has launched an advisory board featuring three well-known industry leaders from media, analytics and governance.
Andrew (Billy) Baxter, ex-CEO of Publicis and Ogilvy, and founder of 24 Hour Business Plan, will advise on brand positioning, governance and growth.
Monique Harris, CEO of Convo Media, will bring her digital, programmatic and publishing experience to guide scalable ops, commercial design and revenue strategy.
“CBringing Billy, Monique and Damion onto our inaugural advisory board is both an honour and a strategic necessity.” – Paul Hewett
Analytics and AI expert Damion Brown, founder of Data Runs Deep and ex-Jellyfish ANZ MD, will advise on service innovation, data strategy and future capabilities.
“Bringing Billy, Monique and Damion onto our inaugural advisory board is both an honour and a strategic necessity,” says Hewett. “These are visionaries who’ve worked at the top-tier of our industry – and their confidence in us matters.
“They will actively pressure-test our growth decisions, challenge our assumptions and ensure we don’t outgrow our purpose as we build in scale.”
With a team of 84 spread across Australia, Singapore, Europe and North America, the agency is scaling fast. Growth is backed by a strong leadership structure and an expanding client base.
The team remains focused on delivery consistency, AI readiness and strategic consulting through Discovery360 – its own framework for helping brands build visibility in both traditional and generative search.
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