AUCKLAND, Today: A new guide released by Ad Net Zero Aotearoa is giving Kiwi advertisers a no-fuss way to cut carbon without sacrificing budget or results.
An Advertiser’s Guide to Carbon Efficiency lays out ten easy, practical actions brands and agencies can take right now to decarbonise their advertising.
“Too often, sustainability is treated as a trade-off,” says Lindsay Mouat, CEO of the Association of New Zealand Advertisers. “This guide demonstrates that brands who optimise their advertising can not only cut emissions—but reduce costs and improve performance.”
The guide points out that advertising emissions are often overlooked, especially by brands with heavy media investment. Once measured, the numbers can be pretty shocking.
“This report is a wake-up call for agencies, advertisers, and production partners.” – Simon Lendrum
“This report is a wake-up call for agencies, advertisers, and production partners,” says Simon Lendrum, CEO of the Commercial Communications Council.
“We’ve made great progress on sustainable products and services—now it’s time to deliver on sustainable marketing. These ten actions should become the industry standard.”
Each initiative is backed by tools, templates and case studies from brands like One NZ—so it’s less talk, more action. “This report is about accelerating change by making it easy,” says Jennifer Gunn, Head of Sustainability for Comms Council and Ad Net Zero.
“A marketing team could read the guide over morning coffee and take meaningful action by lunch. Start by piloting just one initiative.”
Ad Net Zero Aotearoa is calling on advertisers, creatives, media teams and producers to lead the change by downloading the guide and putting it into practice.
- Download the full guide here
- adnetzero.co.nz
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