AUCKLAND, Today: Simon Teagle has stepped into the role of Chief Executive Officer at Independent Media Agencies New Zealand (IMANZ).
His three decades of experience span senior leadership at DDB, Saatchi & Saatchi, ZenithOptimedia, FCB Media and most recently, Go Media.
IMANZ represents over 90% of New Zealand’s locally owned independent media agencies and now counts 42 member agencies and 28 partners. Moving to a CEO-led structure highlights its evolution and long-term commitment since launching in 2023.
Teagle says, “IMANZ has achieved a great deal in a short time which is a credit to the members, partners and the team driving it forward.
“Having worked with both independent and global agencies, I know their different operating models, which is why I am a champion for the innovation and stronger publisher relationships that independents deliver.
“I want to actively build on our momentum and create more opportunities for our members to win more business, strengthen relationships with publishers and deliver better outcomes for clients.
“Having worked with both independent and global agencies, I know their different operating models, which is why I am a champion for the innovation and stronger publisher relationships that independents deliver.” – Simon Teagle
“The upshot will be stronger outcomes for New Zealand’s marketers, a big boost for the local economy by supporting truly local businesses, which will help media suppliers invest in the talent and products that attract audiences,” Teagle adds.
IMANZ Chairperson Alex Radford says: “IMANZ has always been about giving New Zealand’s independents a stronger voice and creating a level playing field with the bigger networks.
“We have built a solid base of members and partners, but the most important work is still ahead of us as the pace of change across the industry continues to accelerate, posing increasing challenges for businesses at all levels.
“Simon’s leadership, industry relationships and understanding of both agency and media owner perspectives puts IMANZ in a great position to deliver more value and generate increased influence for our members.”
Radford also acknowledged outgoing General Manager Kath Mitchell, “Kath’s leadership has been pivotal in our growth as an organisation. She played a key role in building member and partner trust, enhancing our advocacy efforts and laying strong operational foundations for the future.”
This appointment arrives at a moment of opportunity for independent media agencies. IMANZ continues to strengthen relationships with bodies like IMAA in Australia, IAB, NPA, OOHMAA and RBA, reinforcing collaboration across borders and shared best practice.
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