Arrivals & Departures: New partner joins founder at Socialites

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AUCKLAND, Today: Melanie Spencer joins social media agency Socialites as managing partner, alongside founder/ceo Wendy Thompson, with a remit to help grow the business.

Founded nine years ago, Socialites is one of the first independent agencies in New Zealand to specialise in social media – “and,” says Thompson, “it’s probably one of the most recognised”.

Socialites credentials includes work Spark, Sanitarium, Bell Tea, Fisher & Paykel, House of Travel, DB cider brands, Auckland Airport, Icebreaker and Les Mills.

Spencer said: “Wendy has been a trailblazer in the digital marketing space over the last 20 years and her ambition is infectious with Socialites going from strength to strength.”


“Spencer will run the agency while Thompson focuses on projects like the China division, connecting Kiwi companies through social media with 400k+ Chinese-speakers living and visiting in NZ.”

Thompson said: “Melanie is a very welcome addition to the team. Our business is growing quickly and I need someone with an agency background as well as business growth and team development experience.

“But most importantly, I need someone I gel with and has similar values and drive as me.”

Spencer has experience in Sydney and NZ, and is ex Strategy Creative, Lassoo, and DAN. The plan is that she will run the agency while Thompson focuses on special projects, such as offering social media services to businesses who have a presence in several regions across APAC (Socialites Engine Room) and setting up the Socialites China division, helping Kiwi companies connect through social media with the 400k+ Chinese-speaking population living and visiting in New Zealand.

My happy place
Spencer said: “I truly am in my happy place. Ever since I was a girl I was obsessed with magazines and dreamt of building a media company.

“I love nothing more than helping businesses tell their story and in this digital age, social media is now the most powerful platform to express themselves. Both Wendy and I are incredibly ambitious women, with similar values and the same vision.

“I’m ready.”


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