AUCKLAND, Today: MBM has named Edd Lucas as the new General Manager of its Wellington office, stepping up after seven years with the agency.
Lucas brings more than 20 years of experience, having worked in both the UK and New Zealand. He started out in Bristol and London before settling in Wellington in 2010.
Since joining MBM in 2018, he’s helped drive agency growth and client success. Known for his strategic smarts, he’s a natural fit to lead the team.
MBM CEO Lee-Ann Morris said, “Edd is a long-standing and highly respected member of our leadership team and has been instrumental in driving both client success and agency growth.
“Having spent the past seven years at MBM working alongside exceptional colleagues and clients, I’m proud to see the business in a strong position under Annabelle Wilkinson’s leadership.” – Edd Lucas
“With experience across public and private sectors, he is known as a collaborative and trusted partner. His deep understanding of our clients, people, and our values makes him the ideal leader to guide the Wellington office into its exciting next chapter.”
Lucas said, “Having spent the past seven years at MBM working alongside exceptional colleagues and clients, I’m proud to see the business in a strong position under Annabelle Wilkinson’s leadership.
“It is an honour to now step into the role of General Manager and build on that momentum.”
Morris added, “After 11 years of outstanding leadership, Annabelle will be moving on from MBM. Her strategic vision and dedication to both our people and clients have played an important role in shaping the success and culture of our Wellington office.
“As Annabelle continues in the industry, we wish her every success for the future.”
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