AUCKLAND, Today: The World Out of Home Organization has launched Women in WOO — a global network created to connect, support and inspire women working across the out-of-home industry through mentoring, events and a new international advisory board.
At the heart of the initiative is a mentoring programme designed to grow senior female leadership in OOH. It’ll be backed by experienced mentors who bring a wealth of knowledge and are committed to helping shape the next wave of women leaders.
Mentees will benefit from the insights of seasoned mentors, while mentors — including male allies — will gain a better understanding of the challenges women face in the industry and how they can help shift the balance.
A Connect and Exchange programme will also run alongside WOO Congress events, starting at the APAC regional Congress in Seoul this November. It’s all about building relationships, sharing experience and encouraging more inclusive leadership.
An advisory board made up of senior women across regions and disciplines will guide the community’s focus. They’ll meet two to three times a year to set goals, track progress and keep the momentum going.
“To be truly global, I have always believed our organization needs to be inclusive, not least because we all want the OOH industry to attract the best talents available in the market.” – Tom Goddard
The inaugural board includes:
- Annie Rickard (OOH Capital, Europe)
- Laetitia Lim (Quividi, APAC)
- Anna M. Pisano (Global Studio, Europe)
- Katrin A. Robertson (blowUP Media, Europe)
- Maud Moawad (7th Decimal, Middle East)
- Angie Cutter (Billups, APAC)
- Claudia Damas (Altermak, LATAM)
- Elisabeth McIntyre (OMA, ANZ)
Laetitia Lim says, “WOO has for some time been promoting diversity and this has included promoting the need for more women in senior roles in the industry. This builds on that work.
“The community that we will create will be across all markets and regions and all disciplines.”
WOO President Tom Goddard says, “To be truly global, I have always believed our organization needs to be inclusive, not least because we all want the OOH industry to attract the best talents available in the market.
“Women in WOO is positive discrimination if you like — and all the better for it.”
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