AUCKLAND, Today: Tomorrow (Thursday 10th) NZME’s Radio Hauraki is dedicating the day to Kiwi men’s mental health by bringing back No Talk Day. And they’ve created a droll tvc that sends a potent message (scroll down for the credits).
On Hauraki tomorrow (which is World Suicide Prevention Day), all advertising, traffic, weather and news will be silenced. Radio Hauraki’s announcers will symbolically create space for listeners to talk, by not talking themselves.
Hauraki content director Mike Lane said: “We ran our first No Talk Day last year and were stunned at the positive feedback we received.
“Hauraki will be supported by a multi-platform campaign across NZME brands including the Herald in print + online.”
“The video the team produced reached nearly 800,000 impressions across Facebook, Instagram and YouTube.
“The backing from prominent New Zealanders and Kiwis involved in suicide prevention and mental health support was incredible. The Black Caps even created and shared their own version.”
Movember NZ’s Robert Dunne said: “The support from Radio Hauraki last year was brilliant and we’ve very happy to partner with the team again.”
Radio Hauraki’s No Talk Day will also be supported by a multi-platform campaign across NZME brands including the New Zealand Herald in print and online.
CREDITS
Production: Inhouse at NZME
Director/Producer: Britt Walton
Director/Producer: Britt Walton
Director of Photography: Ysabella Smith
Gaffer: Joshua Daniel Hubbard
Editor/Stills Photographer: Rose McMahon
Designers: John Pelasio & Nic Adams
Talent in the Video (in order of appearance): Jeremy Wells, Matt Heath, Tracey Donaldson, James McOnie, Thane Kirby, Scotty J Stevenson.
The Final frame also includes: Mike Lane, Chris Key, Greg Prebble, Tom Harper, Manaia Stewart
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