NSPR expands sustainability portfolio

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AUCKLAND, Tuesday: The Better Packaging Co has appointed NSPR as its PR agency. Better was established in NZ last year by Rebecca Percasky & Kate Bezar and is becoming an internationally trusted source of sustainable packaging.

Their distribution centres in New Zealand, Australia, USA, Asia and the UK now service customers in 42 countries.

NSPR MD Niki Schuck says it is an exciting brand to be working with. “Rebecca and Kate created The Better Packaging Co out of their concern for the environment and the amount of plastic, particularly in eCommerce, that ends up in landfill.

“Their passion is infectious, their authenticity is admirable, and their results speak for themselves – growing on average 15% a month.”

Bezar says they were drawn to NSPR because of their shared passion for sustainability and their strong track record of impact and credibility in this space.


“Better works with Elle McPherson, Maybelline, Rip Curl, Karen Walker, Allbirds, Ravensdown, Warehouse Stationery, Ecostore.”

“We feel such a sense of urgency to replace as many single-use plastic items with more sustainable alternatives as quickly as possible and having NSPR as part of the team will help us achieve that,” she said.

“They know this space inside out and their connections and enthusiasm are already paying dividends for us.”

The Better Packaging Co clients include Elle McPherson’s wellness brand WelleCo, Maybelline, Rip Curl, Karen Walker, Allbirds and Ravensdown. In addition to The Better Packaging Co’s online store, Warehouse Stationery and ecostore have recently become stockists.

About NSPR
NSPR was established in 2008 and has grown from being a small PR business called Niki Schuck PR, to a one-stop shop covering PR, media training, media buying, talent management and events. They operate predominantly in New Zealand and Australia across all sectors “with a passion for sustainability, travel, tourism and hospitality”.


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