Destination NSW appoints NZ PR agency

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WELLINGTON, Today: Destination marketing agency Āmio Limited has been appointed by Destination NSW as its public relations representative agency in New Zealand.

The contract will see Āmio deliver Destination NSW’s overall communications strategy, driving brand awareness through media relations in the NZ market.


“Āmio has offices in Wellington and Auckland and is led by MD Wayne Mitcham.”

The firm has offices in Wellington and Auckland and is led by MD Wayne Mitcham, who said: “Āmio will develop and execute comprehensive, targeted, creative, brand-aligned PR activity using various channels, as well as supporting DNSW partnerships, trade, and marketing initiatives – all to elevate NSW as a premier tourism and world-class events destination.”

Destination NSW is the lead NSW government agency for the State’s tourism and major events industry, designed to grow the visitor economy. Destination NSW is responsible for driving tourism and acquiring and developing major sporting and cultural events for Sydney and regional NSW.


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