NZ struggles at One Show

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A modest return for NZ at The One Show in New York City on Friday night, with just one Gold Pencil, one Silver and two Bronzes.

NZ’s winners:

  • Clemenger BBDO Wellington took out the Gold – for NZTA’s Mistakes, in the Advertising category (Public Service Cinema sub-category).
  • Clemenger also won a Bronze for NZTA’s Blazed in Advertising – Video Craft/Scriptwriting.
  • Shine Auckland + Gyro Constructivists won Silver for their Beck’s Edison Bottle in IP & Products (Experimental/R&D sub-category).
  • Colenso BBDO/Proximity won Bronze in Interactive for Amnesty International Trial by Timeline (Best Use of a Social Network sub-category).
  • Iris Sydney also picked up an Interactive Silver a NZ client – for adidas All Blacks Undefeated (in the Best Branded Social Post sub-category).
  • Aussie agencies won seven Golds, eight Silvers and six Bronzes.

The links

  • See all Pencil winners in all categories here (at press time – two full days after the winners were announced – the One Show had yet to run them on its own site).
  • All the finalists can be viewed here
  • Campaign Brief shot a 15-minute film showing all Aussie, Kiwi, and Asian winners picking up their Pencils on the night. View it target=”_blank”>here

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