AUCKLAND, Today: NZME is shining a spotlight on its journalists with a new NZ Herald campaign celebrating the people behind the headlines.
The campaign, News You Can Trust, builds on the Herald’s well-known News Worth Knowing platform. It’s rolling out across radio, print, digital, television, and outdoor channels.
Created through a collaboration between NZME’s editorial, marketing, creative, and sound and vision teams, the campaign highlights the dedication driving its journalists nationwide.
“We’re proud to shine a light on the people behind the stories and the vital work they do for communities nationwide.” – Murray Kirkness, NZ Herald editor in chief
Murray Kirkness, NZ Herald editor in chief says, “This campaign is about celebrating the talented journalists we have working in our newsrooms right across the country.
“The campaign demonstrates how deeply our journalists care about their role in society in holding the powerful to account, uncovering the stories that need to be told and keeping New Zealanders informed on the issues that affect their lives.
“The NZ Herald’s mission has always been to deliver news you can trust, and that trust is built on the dedication, integrity and expertise of our journalists. We’re proud to shine a light on the people behind the stories and the vital work they do for communities nationwide.”
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