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AUCKLAND, Tuesday: NZME has made key changes to its in-house media solutions division, doubling down (says CreateMe head Greg McCrea) “on its commitment to deliver a world-class one-stop shop for customers and clients”.

Spearheaded by the appointments of Graham Dolan as the multimedia company’s creative director, Danielle Tolich as general manager commercial integration, and the promotion of Arron Smith to general manager creative strategy, NZME’s CreateMe team is “primed to build on its market leading reputation in 2020.

“Graham is one of New Zealand’s mostly highly regarded creative directors and joins NZME after nine years at Ogilvy,” McRea said.


“Graham Dolan is ex-Ogilvy NZ & Stanley Street.”

“Danielle joins NZME from MediaWorks where she was head of radio integration. Danielle’s Commercial team at NZME will drive integrated advertising solutions across our radio, print & digital channels.

“Leading the creative strategy team, Arron is accountable for CreateMe’s audience-led sales approach in collaboration with NZME’s sales teams.

“CreateMe has a unique market-leading position providing our customers with access to all of NZME’s brands and audiences via a single touch point.

NZME chief revenue officer Paul Hancox said: “Danielle and Graham are joining a great team at CreateMe and we’re making sure we have everything lined up so the entire team can go even faster, sharper and smarter for clients as we all launch into 2020.”


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