AUCKLAND, Today: OA Collective, Australia’s fastest-growing out-of-home network, is going global, announcing the appointment of Danielle Jack as Sales Manager – New Zealand & Bespoke Networks, based in Sydney.
This marks a major step in OA Collective’s expansion, strengthening its partnership with Go Media NZ and boosting its trans-Tasman offering. Danielle will lead OA’s New Zealand network while overseeing bespoke environments such as Habitat Channel and Work Place Media.
“We’re excited to welcome Danielle to the Collective,” said Grant Kirkby, Co-Founder of OA Collective. “Her hybrid role is vital to driving growth across our bespoke networks and cementing our partnership with Go Media NZ.
“Danielle brings deep experience selling New Zealand media assets to Australian-based advertisers and will be a key force in unlocking new opportunities across our network. This is an exciting step for us in allowing Aussie brands who advertise in NZ to access both markets via one partner.”
OA Collective unites premium independent out-of-home owners and partners to deliver high-impact, context-rich advertising environments. Its mission is to drive innovation and create more targeted OOH campaigns for advertisers.
“I’m thrilled to lead the charge for OA Collective’s bespoke environments like Habitat and Work Place Media, as well as premium outdoor assets across Australia and New Zealand.” – Danielle Jack
Danielle joins from WeThink Media, where she represented some of New Zealand’s biggest brands across outdoor, radio, TV, print, and digital. In her new role, she’ll represent Go Media NZ as part of the OA Collective partnership — further strengthening an already tight relationship.
“We’re thrilled to deepen our partnership with Go Media NZ, New Zealand’s fastest-growing, locally owned OOH media company,” said Kirkby. “Their truly national footprint, combined with our bespoke formats, provides Australian advertisers with more powerful ways to connect with audiences across Aotearoa.”
After 18 months of strong growth across Australia, including major metro expansions in all five capital cities, OA Collective is now perfectly placed to deliver integrated trans-Tasman solutions for brands operating in both markets.
“I’m thrilled to lead the charge for OA Collective’s bespoke environments like Habitat and Work Place Media, as well as premium outdoor assets across Australia and New Zealand,” said Danielle Jack.
“These platforms offer advertisers highly targeted, creative, and engaging campaign opportunities that cut through. The potential to connect brands with these curated OOH environments is enormous.”
Danielle’s appointment reinforces OA Collective’s commitment to innovation, collaboration, and growth — strengthening its position as a leading media collective across Australia and now New Zealand.
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