It’s a wrap

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CANNES, Wednesday: The Lions organisers – in partnership with Google – have released a “helicopter view” of the 70th edition of the Cannes Lions International Festival of Creativity.

This free Wrap-Up shares the creative insights and expertise from across the stages, as well as spotlighting winning work.

The official report distils insights, themes and expertise from across the festival, and explores winning work, in five bite-sized segments.

  1. the omnipresent AI debate
  2. new ways to build brands
  3. the rise of fandom and a community-first approach to creativity
  4. harnessing creativity for business growth
  5. creating opportunity in a polycrisis.

It promises “key global trends, in-depth analysis of winning work, and expert commentary, backed up with vital statistics and intelligence”.

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