Ogilvy and the pr shop produced campaign for L’OR sponsorship of the ASB Classic

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AUCKLAND, Tuesday: Ogilvy NZ and the pr shop have launched a campaign to promote L’OR’s sponsorship of the upcoming ASB Tennis Classic in Parnell, in January.

The pr shop’s Pippa Lekner said: “L’OR is once again serving up perfect shots of coffee, taste and glamour at the ASB Tennis Classic by bringing back the Maison de L’OR which promises tennis lovers an immersive, luxury experience and ultimate spot to relax and enjoy the excitement.”

“The campaign will run across TV, programmatic OOH and social.”

L’OR’s Holly Booth said: “We had such a successful introduction to the ASB Tennis Classic in 2020 and we’re thrilled to bring the world of L’OR Espresso back to NZ’s premier sporting event.

“Maison de L’OR will be the premium location to secure delicious French treats at the ASB Classic while watching the pros battle it out on the court. Whether it’s a croque monsieur or espresso martini, this is the place to indulge in French fare.”

Maison de L’OR will be located the tournament’s entertainment precinct, The Serve. It can be accessed by all tickets and ground pass holders.

The L’OR & ASB Classic Sponsorship campaign will run across TV, programmatic OOH and social.

More here:


Client: JDE Coffee (Michael Stribrny, Holly Booth)
Media Buying: Havas
Head of Media & Digital: Rafis Kadir
Senior Account Manager: Kate Dodero
Activation: Ogilvy NZ – Copper Brand Experiences
PR & Activations Account Manager: Scarlett Sneddon
PR & Activations Lead: Annie Hogan
Managing Partner: Megan Clark Cook
PR: the pr shop
Director: Pippa Lekner

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