AUCKLAND, Today: OMG topped the charts in the H1 2025 New Business Barometer, pulling in $4.6M thanks to Kimberly-Clark ($1.4M) and the NZ Government ($2.4M).
Publicis Media wasn’t far behind, banking $4.1M with wins from Mars ($2.2M) and Paramount ($1.9M). Mediabrands followed closely in third, landing $3.8M after scoring Green Cross Health ($2.5M).
PHD ranked #1 at the agency level with $3M, boosted by Ecotricity ($1.1M) and Ryman Healthcare ($1M). FCB sat in second on $2.5M with Green Cross Health, while OMD landed third via Dept of Corrections ($1.3M).
Across the first half of 2025, COMvergence tracked 12 media account moves and retentions, totalling $15.1M.
Sources: Account move information is derived from industry business press and company news websites which are then validated by all the agencies studied (a total of over 900 agencies across 50 countries cooperating with COMvergence).
About COMvergence
COMvergence is a leading global research firm specialising in providing in-depth insights into the media and advertising landscape. Through its comprehensive reports, interactive tools and data analytics, COMvergence helps advertisers, media agencies, consulting firms, and digital advertising platforms to gain a clearer understanding of the competitive landscape, agency performance, and key industry trends.
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