AUCKLAND, Today: Omnicom Media New Zealand has added two senior hires to its Centre of Excellence, appointing Rachel Bayfield as Chief Transformation Officer and Mike Delaney as Group Product Director.
The move is aimed at strengthening the group’s data, technology and product capabilities across the business, while helping its agencies deliver smarter and faster solutions for clients.
Nikki Grafton, CEO, OM New Zealand said, “Rachel and Mike are specialists whose expertise in digital transformation will help us sharpen our focus for clients, and strengthen our product offering across our media agencies and enable faster solution delivery.
“Ultimately, this supports stronger client and partner relationships and allows us to support our clients more holistically in driving growth for their business.”
In the newly created Chief Transformation Officer role, Bayfield will lead the company’s transformation agenda across agency leadership, key clients and strategic platform partners.
She will also oversee specialist capabilities within the business and support the wider Omnicom Oceania Centre of Excellence.
Bayfield brings more than 15 years of marketing experience spanning data, analytics and technology, with a strong agency-side background.
“Rachel and Mike bring a breadth and depth of capability in this area which will be a powerful combination for our Omnicom clients.” – Nikki Grafton, CEO, OM New Zealand
Her career has centred on helping brands get more from data and technology, while guiding clients through complex digital change with clarity and structure. She will join OM New Zealand’s executive committee and report directly to Grafton.
Delaney also steps into a newly created role, working alongside Bayfield as Group Product Director. He will lead delivery of OM New Zealand’s product roadmap, making sure new capabilities meet the needs of both clients and agency brands.
He will also support the rollout of tools and solutions, while helping showcase the group’s capabilities through client engagement.
Delaney brings close to a decade of experience across media, data and digital strategy, with agency experience in both New Zealand and the United Kingdom.
Most recently at Hearts & Science NZ, he built a reputation for turning complex measurement, data and media capabilities into practical solutions clients could quickly put to use.
Together, the two appointments are designed to strengthen OM New Zealand’s long-term vision across technology, data and product delivery, while improving the tools and solutions used day to day.
“Rachel and Mike bring a breadth and depth of capability in this area which will be a powerful combination for our Omnicom clients,” added Nikki Grafton. “We look forward to unlocking this advantage across our client portfolio.”
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