Sweetshop does the math for One Percent

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As part of Sweetshop’s We Care positioning and recently launched ethical content division, Kiwi director Louis Sutherland has shot a comical online video for NZ movement One Percent Collective (“Give just one percent to support Kiwi-based causes”).

“One Percent Collective is New Zealand’s movement for a better way to donate,” says Sweetshop’s Australia-based comms director Kate Neill, in a release.

“There are hundreds of people who donate 1% of their income through the system to support their choice of great Kiwi-based causes in the easiest and awesome-est way possible.

“Conceived and directed by Sutherland, and written in partnership with London-based creative/copywriter Naz Nazil, Mike & Mandy tells the nice but odd love story of a couple who are absolutely content with just putting 1% into life.

“But sometimes even a little bit can be more than enough.”

“Sometimes even a little bit can be more than enough.”

Pat Shepherd, the Chief Doer at One Percent Collective said: “When we approached Sweetshop looking for ideas for our next video, Sutherland (and Naz Nazli) and his talented production team pulled out all the stops.

“A huge thank you to absolutely everyone involved in making Mike & Mandy a living, breathing reality.”

Louis Sutherland said: “This film serves as not just a way of giving support, it’s also a great way of introducing One Percent Collective. Ideally this is a way to grow the brand and help it become an organisation that will be remembered fondly by the viewers.

“I hope people will feel empowered that just by doing a little, they can participate in a whole lot of good.”

Learn how you can help support Kiwi-based causes with your 1% here.


Client: Patrick Shepherd, Chief Do-er One Percent Collective
Production Company: Sweetshop (Global)
Copywriter: Naz Nazli & Louis Sutherland
Director: Louis Sutherland
Creative Consultants: Breigh Kenley & Jordan Pinkston
Producer: Tony Whyman
MD: Fiona King
EP: Ben Dailey
DOP: Andrew Stroud
Offline Editor: Nathan Hickey
Colourist: Pete Ritchie
Post Production Online: Blockhead
Sound Mix: Dan Nathan – Liquid Studio
Composer: Joe Callwood

About Sweetshop
We call ourselves a global boutique production company, because that’s just what we are. 28 Directors across seven fully-serviced offices, on four continents: Sydney, Melbourne, Los Angeles, London, Shanghai, Bangkok and Auckland. Each office is customised for its local needs, while also functioning seamlessly as a global team.

We’re decent humans and we care. We work ethically to support communities locally and internationally. And we really mean it. From the way we operate our business and productions, to the causes we align ourselves with.

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