Arrivals & Departures: One Plus One adds one, promotes two

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AUCKLAND, Today: One Plus One Communications has added Kate Yule to the team as Senior Account Executive, while also promoting Sydnee Krum and Emily Hill in a strong start to the year.

Yule joins the agency after three years as a Communications Adviser at Banking Ombudsman Scheme.

She also holds a Masters in Communications and Media Studies from Victoria University of Wellington, bringing solid experience and sector knowledge into the role.

Her background is expected to add strength across the agency’s work in telco, financial services, property and the nonprofit sector. At the same time, Sydnee Krum has been promoted to Senior Account Manager, while Emily Hill steps up to Senior Account Executive.


“We’re thrilled to have Kate join us at such a moment of momentum for the business, she’s an awesome addition to the team. Simultaneously, Sydnee and Emily have both shown exceptional growth and have been key players in our recent success.” – Kelly Bennett, One Plus One Managing Director


Both have played a big part in the agency’s momentum over the past year, helping drive work across major clients including Suncorp New Zealand and Specsavers.

The promotions follow a standout year for the independently owned agency, which was named NZ Large PR Consultancy of the Year by PRINZ and Asia-Pacific Boutique Agency of the Year by Campaign Asia.

One Plus One Managing Director, Kelly Bennett, says the appointments and promotions are a strong way to begin 2026.

“We’re thrilled to have Kate join us at such a moment of momentum for the business, she’s an awesome addition to the team. Simultaneously, Sydnee and Emily have both shown exceptional growth and have been key players in our recent success.

“I’m immensely proud to see them step into these new roles and continue supporting their development.”


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