The Power of One (Updated)

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NEW YORK, Today: DDB heads good-sized field of New Zealand agency work to be given shortlist status at The One Show 2020.

DDB has 19 on the list, followed by Special Group (nine), Colenso BBDO (8), Assembly (2) and Wunderman Thompson Auckland  (1).

DDB’s portfolio included work for Kiwirail, Lotto, Lion, NZ Aids Foundation, Pet Refuge, Durex, BNZ and VW.

Special’s included Tourism NZ and Uber Eats; Colenso’s were DB Breweries, and Spark.

DDB has 19, Special 9, Colenso 8, Assembly 2 and Wunderman Thompson Auckland 1.

This full shortlist includes work that made it through the first round of judging in The One Show’s quarterly entry system and was announced in January, as well as the much higher number of later entries judged since the final-entry deadline in February.

McCann New York has the most One Show 2020 shortlisted entries with 107.

Leading agencies in the UK and Europe include adam&eveDDB London (46), TBWA\Paris (32), DDB Paris (23), McCann UK (27), AMVBBDO London (21), Droga5 London (17) and Ogilvy London (15).

Work included on The One Show shortlist now advances to the second round of judging but is not guaranteed to win.  The One Show finalists list – work judges have decided will win either Gold, Silver, Bronze Pencils or Merits – will be announced in late May.

  • View the full Shortlist here

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