Arrivals & Departures: oOh! taps two

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AUCKLAND, Today: oOh!media has appointed two senior executives to continue its growth in the New Zealand market following the acquisition of AdShel. The sales leadership team has been bolstered with a new member, and the welcome return of another.

Sarah Yetton will take on a new group sales leader role in the Auckland office. Head of sales for oOh! NZ Ben Gibb said: “She will lead a team of account managers responsible for Auckland agency advertising revenue, further cultivating oOh!’s relationship with clients and partners and driving customer-centric strategies to deliver more effective campaign solutions for clients.”

Yetton has an impressive track record in the media and advertising industry having worked in magazine publishing for more than 12 years and at FCB producing innovative content for major brands including Vodafone, Noel Leeming and Air New Zealand.

“She also worked for three years as a producer at leading production house Liquid Studios.

Prior to joining oOh!, Yetton was agency sales director for Bauer Media, responsible for all agency advertising revenue across the entire Bauer portfolio of magazine and digital brands. 


The latest appointments come off the back of a remarkable number of unmissable milestones for oOh!”

Ben Gibb said Yetton’s extensive experience and expertise in the media and advertising industries, together with her exceptional relationships and reputation amongst key clients, made her a great asset as oOh! looks to develop its integrated offering in New Zealand.

Yetton said she looked forward to drawing on her experience to help oOh! maintain its market leadership positioning at such a pivotal time.

“I’m thrilled to be joining such an exciting company, especially at this important time,” she said. “I can’t wait to join the team at oOh! so we can contribute to its success together.”

The return of Christie Tanner
Yetton’s appointment coincides with the return of long-term oOh! staff member Christie Tanner, who will take up the position of channel manager for street furniture.

oOh! NZ GM Nick Vile said the latest appointments come off the back of a remarkable number of unmissable milestones for oOh! over the past 12 months.

“In the past year, we have seen oOh! acquire Adshel and then rebrand and integrate it into the company it is today, enabling it to better deliver opportunities for advertisers to make their brands even more unmissable through our increased reach and customer-led solutions.


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