AUCKLAND, Today: OPPO is already a powerhouse in India and China—and now it’s making a serious play in Aotearoa. To launch the AI-powered Reno13, YoungShand was tasked with creating a localised campaign that hit different.
The challenge? Get the attention of urban Kiwi creatives and make OPPO feel relevant here—while staying true to its international Express Yourself platform that champions creativity and self-expression.
YoungShand kicked things off by collaborating with seven Aotearoa street artists. Each reimagined the Reno13’s distinctive butterfly design, creating a bold series of outdoor, digital and social work that turned heads instantly.
There were no lifestyle shots, product glamour or tech clichés—just original, visually striking artworks that stood out on their own. And right in the middle of it all: the Reno13.
But that was just the beginning. OPPO took it to the next level by secretly placing five real Reno13 Pros—worth $1,399 each—onto the posters themselves, hidden in plain sight.
Clues were seeded on MaiFM, sparking a spontaneous street-level treasure hunt. Within minutes, all five phones were found, snatched up by quick-thinking Kiwis who were clearly paying attention.
“I love how bold and simple the campaign is. No overthinking, no clutter.” – Eduardo Sampaio
Says Eduardo Sampaio, Marketing Manager, OPPO NZ, “I love how bold and simple the campaign is. No overthinking, no clutter.
“Just a clear message that captures the essence of the Reno13 Series without saying a word. We’re also very proud to support local Kiwi creators, who put so much care and craft into their works.”
Says Corey Chalmers, Chief Creative Officer, YS: “Every client loves to see their product front and centre, and these fantastic artworks certainly do that.
“But we didn’t want to stop there. It’s pretty bold to put real, valuable phones on street posters, but Ed and team were up for it – as were the lucky winners who ruthlessly tracked the phones down.
“It was a great fun outdoor campaign. Thank goodness the phones were weatherproof, too.”
The integrated campaign launched in April and ran across outdoor, social, digital and radio. It gave Kiwis a fresh way to engage with OPPO—and quite literally get their hands on one.
CREDITS
Client: OPPO
Marketing Manager: Eduardo Sampaio
Creative/Media Agency: YoungShand
Chief Strategy Officer: Sue Kipling
Chief Creative Officer: Corey Chalmers
Executive Creative Director: Scott Maddox
Creative Director: Julie Spedding
Group Account Director: Bec Pivac
Senior Designer: Meagan Bach
Media Business Director: Jaimee Croot
Artists: Pepper Raccoon, Gwilym Devey, Robbi Carvalho, Stephen Templer, Margarita Vovna, Decypher – Guy Ellis, Marcus Watson
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