FCB’s PAK’nSAVE Stickman was quick off the mark to offer a novel take on New Zealand’s winning of the America’s Cup.
The FCB version has our hero racing supermarket trolleys on a course marked out in the same style as the eye-catching graphics that made such a difference in the real Cup races.
The 30sec spot even finds room for a sailing error (Oracle drops the tinfoil!).
CREDITS
Client: PAK’nSAVE
Agency: FCB
Senior Creative: Kelly Lovelock
Senior Creative: Hywell James
Senior Creative: Scott Kelly
General Manager Retail: Kamran Kazalbash
Senior Account Director: Krystel Houghton
Account Executive: Shannen Rogers
Senior Producer: Marijana Jugum
Group Brand Director Foodstuffs: Jules Lloyd-Jones
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