Outdoor goes through the roof

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The advertising revenue spent through members of the Outdoor Media Association (OMANZ) continues to grow at levels unseen in the history of the medium, according to OMANZ general manager Derek Lindsay.

In quarter 1 2017, revenue was recorded at $26.37 million, he says. “When you compare this vs the same period last year, the growth was an additional $6.1million or an increase of 30%.

“All three individual months demonstrated significant growth, with March recording an outstanding 35% increase vs the same period last year and over 70% increase vs March three years ago.”

The increase in quality sites along with the growth in digital screens has driven a lot of this growth.

“However,” Lindsay says, “all outdoor companies have developed smarter, targeted marketing and sales thinking, resulting in better quality solutions for agencies and advertisers. This approach will continue to drive growth in the Outdoor medium in the foreseeable future”.

OMANZ media display members are Adshel, APN Outdoor, oOh! Media, Media5 and QMS.

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