When Sony Pictures and its media agency PHD approached Phantom to publicise their latest superhero movie, Phantom pulled a surprising move. Read More
AUCKLAND, Wednesday: NZME has appointed Katie Mills to the role of chief marketing officer. CEO Michael Boggs says Mills is not just results-oriented, but passionate about her work. Read More
This year’s International Effie judge Mark Earles (aka the Herdmeister) will be presenting at the Effectiveness Function on Thursday 11 October at TVNZ. Read More
Aussie programmatic advertising outfit The Trade Desk is establishing itself as a global player, and ANZ GM Mitch Waters, who’s in Auckland for tonight’s Modern Marketing Summit – Programmatic (sold out!). Read More
SINGAPORE, Last night: One NZ agency stood head and shoulders above the field at the 2018 Tangrams Effectiveness@Spikes awards, presented last night on Day 1 of the Spikes Asia – and that... Read More
AUCKLAND, Today: Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, has appointed Max Charnin as senior sales manager, NZ. Read More
Wayne Krowitz, the organiser of ad:tech Auckland, makes one of those offers you just can’t refuse: “Here's a nice little mid-week ad:tech Auckland bonus,” he writes. Read More
AUCKLAND, Tuesday: Ogilvy has launched a new Powerade tvc to announce the launch of its new Always Forward campaign, featuring NZ athletes Steven Adams, Sophie Pascoe, Kane Williamson and Israel Dagg. Read More