Adshel NZ has today announced a partnership with Roy Morgan which will see the research company apply its Helix Personas data integration tool across Adshel’s out-of-home panels in New Zealand.
Galaxy S7 launches with NZ-shot campaign
Colenso BBDO has shot a NZ-produced TVC for the local launch of the new Samsung Galaxy S7 smartphone.
Aloha Marmite
Hawaiian Airlines this week celebrated the third anniversary of its service between Auckland and Honolulu – with an in-house Marmite tasting!
Y&R clarification
Y&R managing director Steve Kane has asked M+AD to put some distance between his agency and Animates – which yesterday awarded its advertising business to bcg2.
Arrivals & Departures: Promotion for DB’s Brewtroleum man, circus trapeze guy rejoins Botica
Fred Russo has rejoined Botica Butler Raudon Partners, the company where he launched his public relations career almost a decade ago, after emigrating from the USA. He left as an account director in 2013 and returns as shareholder, board member and executive director of the company.
Y&R, Special, Clems make AWARD finals
Sixteen Kiwi entries – from Y&R, Special Group, and Clemenger Wellington – have made the third wave of finalists for Australia’s AWARD Awards, joining Saatchi & Saatchi, Colenso BBDO, and DDB who went through earlier in the week.
Colenso & Clemenger through in Pattaya
Colenso BBDO has six finalists through at AdFest, which is now under way in Pattaya, Thailand. Clemenger/Proximity Wellington had one finalist spot.
Shit happens
Sugar&Partners have created a poster campaign for an anti-bacterial toothbrush – designed specifically to combat the fecal matter that gets deposited while on toothbrushes in bathrooms with toilets.
bcg2 wins Animates pitch
After a comprehensive agency review and pitch process, bcg2 has been appointed as the Animates creative agency encompassing their retail and professional services portfolio. The incumbent was Y&R.
Adblocking will ‘never go beyond 30%’
A senior executive at a major adblocking company says the technology has developed as a ‘blunt instrument’ and said he does not expect the saturation levels of the technology to go much past 28% of people globally.
