Clemenger Wellington has veered away from the NZTA’s usual format of potent little dramas, introducing animation to the mix in a new cinema commercial, Knock Knock.
Event amplification demo next week
Curious about the latest technologies that could bring an event to life? Next Friday (24 July) EMANZ, PRINZ and Getty Images will be running a free, live demonstration of innovations in visual content with specific focus on experiential, activation and event-based elements.
Arrivals & Departures: Spark welcomes returning marketing hotshot
Spark Home, Mobile and Business has appointed Clive Ormerod as its new general manager marketing.
Effie deadline looms
Entrants for the 2015 Effies have barely two weeks to file their submissions. The first deadline is 4pm on Tuesday 4 August, and the late deadline (penalty payment required) comes just two days later – on Thursday 6 August at 4pm.
oOh! installs full-motion banner in new centre
oOh!media is to build New Zealand’s first full-motion digital banner, capable of displaying full motion creative, as part of its contract to create an advanced digital advertising network for Auckland’s newest large retail destination, the NorthWest Shopping Centre.
Rich Maddocks’ new shop shoots RadioLIVE campaign
RadioLIVE has turned to a former globally ranked Auckland ad legend to launch a new campaign introducing the network’s new look, logo, imagery and new positioning line (Your News. Your Views).
Staff shortage undermines fast-rising NZ digital adspend
The majority of NZ agency clients say their digital budgets had increased this year, with most of these reporting budget growth of more than 20% – despite their overall adspend remaining static, according to new research from Econsultancy, commissioned by marketing software provider Marketo.
Heineken taps Jonah Lomu
Rugby World Cup partner Heineken has enlisted Jonah Lomu – still the holder of the world record for RWC tries (15) – and South Africa’s RWC 2007 winning captain John Smit to help launch the next phase in its tournament campaign.
Two fingers for the harbour masters
Since March of this year K-Rd indie Sugar&Partners has been part of a wider group of Aucklanders successfully protesting against the 100m expansions of the Ports of Auckland into the Waitamata Harbour.
Heart campaign debunks The Clutch
Barnes Catmur & Friends have crafted a novel approach in its new Heart Foundation campaign, which aims to alert people to the real symptoms of a heart attack, and to advise victims to seek immediate help.
