Thrive PR launches lingerie campaign in NZ

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Auckland PR firm Thrive is managing the New Zealand end of a new global campaign for leading lingerie & underwear brand Triumph, which developed the creative in collaboration with international integrated communications agency VCCP London.

Thrive PR’s NZ lead Shannon Slade says the campaign, #TogetherWeTriumph, marks a new creative direction for the brand in 2018.

“For over 130 years, Triumph has been supporting women through their product, giving the feeling of total confidence and providing fit solutions for all shapes and sizes,” she says.

“Embedded in the Triumph Brand Values is the support of women who support one another and representing the brand are thousands of employees who excel in service every day, from design and innovation to the fit experts in store.

#TogetherWeTriumph is a celebration of women all over the world and will be seen on TV, cinema, digital, social, OOH and retail worldwide.

Triumph’s Zurich-based global head of brand Suzanne McKenna said: “Our campaign in 2018 has a digital and social focus, which we will drive to connect with our consumers on a deeper level by putting her centre stage. By deliberately moving away from a product centric campaign, it has given us a fresh perspective to our communication across all our channels.”

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