Emotion remains central to best-practice campaigns and its use as a creative strategy increased compared to 2016, according to a Cannes Lions study reported by ad-media site Warc London. Read More

A number of changes at Contagion, the Auckland full-service indie founded by Dean & Bridget Taylor in 2010. They’ve just enlisted former Ikon joint MD Emma Bolser as managing partner of media. Read More

Alert reader Tough Pencil could only shake his/her head in astonishment at the wondrous food-preparation skills demonstrated by Shortland Street star Reuben Milner in a TVNZ promo image that ran with M+AD... Read More

Global mobile ad company Kargo, which bills itself as “the leader in mobile brand advertising”, has announced its expansion into New Zealand, “bringing.” says the release, “Kargo’s presence to 98% of the... Read More

The star power of Beauden Barrett has moved niche Aussie magazine title Men’s Health to launch a dedicated New Zealand edition, featuring the first-five (or, in that strange sports lingo they use... Read More

The Magazine Publishers Association has released details of its finalists for the Magazine Media Awards 2017. All the usual corporate suspects – Bauer, Tangible, and Fairfax – plus a plethora of individual... Read More

Today the Electoral Commission and TVNZ, through agencies Saatchi & Saatchi and Starcom, launched an online campaign enlisting Shortland Street stars in a drive to get young voters to the polls, according... Read More