Jacob’s Creek? We got it wrong!

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“Dear Ed,” writes the Aussie PR person who sent us the Jacob’s Creek details – published in M+AD earlier in the week. “Thanks so much for my mention in your piece – and for running it so kindly,” she told us last night.

“But it WILL be running in New Zealand, that’s why I sent it to you! It’s running globally, just made in Australia.”

Ed says: Sorry, folks, clearly we got it quite wrong when we “pointed out” that M+AD does not usually run Aussie ads produced “solely for the domestic Australian market”.

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