By Jacqueline Bourke, Getty Images’ global creative insights & planning manager: The use of mobile devices in everyday life isn’t ‘on the rise’ – it has arrived. Smartphone and tablet devices are glued to our hands both in the boardroom and while at home as our working and entertainment habits are dominated by pixels and HD displays.
Two new faces at Touchcast: Clemenger Group digital agency Touchcast (offices in Auckland and Wellington) has appointed Conan O’Sullivan to its Auckland office in the newly created role of experience director.
Just one month after Saatchi & Saatchi launched its new Toyota retail campaign, the risky choice of possum stars is already paying off with the viewing public, who have voted the ad straight to No 1 on debut.
