Colenso BBDO and Omnicom NZ shops DDB & Track have won Graphite Pencils at the second annual D&AD Impact Awards, held yesterday in New York City.
DDB & Track won theirs. in the Responsible Production & Consumption category for their Auckland City Mission work in Harsh Reality in Communication & Interaction. Colenso BBDO scored its Pencil for DB Export Beer Bottle Sand in the Responsible Production & Consumption category.
Graphite is D&AD’s equivalent to a Bronze – a Wooden Pencil is #1 (for Best in Show), then there’s a Yellow (Gold equivalent), and Black (Silver).
The aim of D&AD Impact is to identify and celebrate transformative creative ideas that have had real impact and, ultimately, contribute towards a better and more sustainable future in which purpose is aligned with profit.
In total, 98 D&AD Impact Pencils were handed out on the night.
- See all the D&AD Impact 2017 winners here
- DB Export Beer Bottle Sand is currently starring at the Spikes Asia (www.Spikes.Asia).
- www.track-nz.com
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