Graphite Pencil for Colenso & DDB/Track in New York (updated)

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Colenso BBDO and Omnicom NZ shops DDB & Track have won Graphite Pencils at the second annual D&AD Impact Awards, held yesterday in New York City.

DDB & Track won theirs. in the Responsible Production & Consumption category for their Auckland City Mission work in Harsh Reality in Communication & Interaction. Colenso BBDO scored its Pencil for DB Export Beer Bottle Sand in the Responsible Production & Consumption category.

Graphite is D&AD’s equivalent to a Bronze – a Wooden Pencil is #1 (for Best in Show), then there’s a Yellow (Gold equivalent), and Black (Silver).

The aim of D&AD Impact is to identify and celebrate transformative creative ideas that have had real impact and, ultimately, contribute towards a better and more sustainable future in which purpose is aligned with profit.

In total, 98 D&AD Impact Pencils were handed out on the night.

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