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Leading the way: Melanie Spencer named only Kiwi among regional winners
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Seven shots at glory: Special dominates B&T shortlist
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MPA takes the spreadsheet pain out of magazine planning
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AUCKLAND, Today: Seven new faces are joining The Lab, with the Australian insight and strategy agency strengthening its behavioural science and quantitative research teams as demand for its expertise continues to grow.... Read More
AUCKLAND, Today: As New Zealand slips into holiday mode, magazine sales are heading in the opposite direction. Are Media says summer brings a welcome boost for print. According to the publisher, summer... Read More
TV3 has released the last Paul Henry promo before the show hits the airwaves (on TV3 and RadioLIVE) at 6am on Tuesday 7 April. Thankfully, he’s got rid of that space suit. Read More
Adidas has reinvented its marketing organisation to let sellers of running shoes and its Originals casual brand run their own campaigns. In the past, all Adidas NZ advertising leaned heavily on offshore... Read More
Following up on its recent rebrand, Trustpower has launched a new campaign via Auckland indie agency Gunroom (motto: We are advertising mercenaries; we'll work for anyone – except British American Tobacco, you... Read More
Chinese electronics giant Huawei has appointed a NZ agency for the first time – Britomart indie Shine won the creative and strategy business after a pitch. Previous Huawei campaigns in NZ came... Read More
The new Ford Territory TVC – the latest in a series of attack ads featuring the brand’s upmarket competitors – is called Keeping NZ Real. But – the ad was shot in... Read More
Scott Henderson goes it alone: Y&R Wellington CD Scott Henderson has handed in his cards after three years in the job, and is setting up his own independent strategic and creative consultancy... Read More
Adidas has released a new global campaign – with significant Kiwi input – starring top athletes, including ABs Richie McCaw and Sonny Bill Williams. Read More
The Snakk Media (NZAX: SNK) division selling mobile ad inventory for premium publishers, Represent Media, has signed an agreement with CBS Interactive (CBSi) in Asia. Read More
